Ellie will be speaking in Session 6. Wine quality and innovation: where to next? Click here to see more.
MMR researchers help multinational FMCG companies power up their innovation to create more memorable brand experiences by bringing consumers insights to the forefront.
With more tech-savvy consumers, and rapidly evolving tech advances, the pace of research is moving faster than ever. In her presentation, Ellie will talk about the importance of innovation to address real consumer needs, and how new technologies are changing the world of consumer research, as well as innovation processes.
She will discuss how research is embracing these developments and deep dive into methodologies and tools that MMR has been exploring and piloting, many of which are powered by AI and ML. She will share specific example applications of new research tools such as video, chatbots, voice technology and augmented reality stimuli. The presentation will end with some tips on navigating innovative technologies to improve consumer product research to harness better consumer insight.
Ellie King studied as a winemaker at the University of Adelaide, and worked several vintages around the world, including South Africa and France. She has a PhD in wine science from the University of Adelaide and the Australian Wine Research Institute, and a post-doctorate at INRA (France) and UC Davis (California), specializing in sensory science, flavor chemistry and multivariate statistics. She has published over 20 peer-reviewed papers and has over 1200 citations.
She has worked as a sensory consultant for the past 10 years in California and New York. She is now Director of the US sensory team at MMR in New York, delivering high quality research by blending scientific rigor with flexibility, creativity and commercial reality. Ellie also works very closely with MMR’s innovation team, to help clients improve the agility, efficiency and success of their sensory and consumer operations.