Simon will be speaking in Session 2 . Licence to operate. Click here to see more.


Simon Strahan was appointed CEO of DrinkWise in 2017 following several years with the organisation as Marketing Director. Simon has spent more than 20 years working with leading Australian and international brands, including Cotton On, Australia Post, TAC and AWB. His experience in social marketing, acquisitions, strategy and global retail eCommerce has delivered insights into changing market and consumer dynamics, facilitated early digital technology adoption and enabled the creation of unique partnership opportunities.

Simon has developed and managed world-first behaviour change marketing programs that have been recognised internationally and nationally, with awards including: Cannes Lions International Festival of Creativity; World Advertising Research Centre (WARC): #19 in World’s best 100 marketing campaigns; Jay Chiat (global) Awards for Strategic Excellence; APAC Effie (Effectiveness) Awards; and Business Review Weekly (BRW) Most Innovative Companies: Best Marketing Innovation.