Shirley Fraser

Home/Shirley Fraser

Executive Officer

Shirley will be chair of Session 3. What’s trending? Click here to see more. 


Shirley is a wine strategy professional and innovative problem solver, drawing on over 25 years of wine industry experience; in global corporates, SME, boutique and start-ups business. Facilitating business improvement that is relevant and effective, she is dedicated to unlocking the potential of each business she works with. Shirley connects networks and facilitates collaboration; Cultivating authentic stories, innovation and causes, to leverage brands in their route to market to achieve sustainable success. A Roseworthy graduate, Future Leader alumni, and advisory board member of AWIWA, Shirley is the Executive Officer at WISA – Wine Industry Suppliers Australia Inc. Passionate about championing supply chain and adoption, and contributing to the sectors future, both within Australia and internationally.