Shane Tremble commenced his career in the drinks industry while studying at university, working a casual job behind the bar in a Kings Cross nightclub in the days when it was still possible to order a neat whisky in a Sydney bar. He worked in various roles within the Coles Liquor Group, including General Manager of the Vintage Cellars business. After leaving Coles, Shane worked at David Jones before joining what was then Woolworths Liquor Group in 2002. Shane has worked in a number of roles within the Endeavour Drinks Group and currently heads the Corporate Services team which has a broad portfolio of responsibilities including licensing, responsible service, safety asset protection, government and external affairs. Shane will address Where to next? What does the future look like in terms of products and markets? on Monday in Session 2.