As Global Marketing Director, Kristy Keyte is a proud custodian of The World’s Most Admired Wine Brand* – Penfolds. Creative and commercial, Kristy is an insightful and strategic marketer focused on nurturing brand heritage, building equity and delivering value. A natural leader with a sharp focus on the bottom line, she has a leadership style of empowerment, engagement and development. Kristy’s career spans 18 years in the drinks industry, across brand, direct, digital, innovation and customer. She was a global co-creator of TWEforShe, an initiative dedicated to improving gender balance across the workforce and empowering women at Treasury Wine Estates. Kristy has a Master of Marketing from the University of South Australia. *Drinks International, 2019. Kristy will address TWEforShe: applying gender diversity and workplace inclusion in the Australian wine industry in Session 3 on Monday.