Bryan Fry

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Managing Director

Bryan will be speaking in Session 11. Looking to the future. Click here to see more.


Australia producers more wine than it can consume, and hence a healthy and growing export market is essential to the industry’s future. Furthermore, in a country dominated by exports of raw commodities, we are one of the industries that have captured the full value chain, and created a successful domestic and export business. With the tariffs effectively shutting off Australian wine sales into China, it has exposed an industry which should ask serious questions about its future. We need to ask honestly reflect on our future ability to compete and grow, and ensure that we do not fall into complacency (or even worse – arrogance), and neglect the state of the industry we are in. We need to look at our industry through the eyes of an investor, as they would a business, and ask ourselves whether the Australian wine industry is a sustainable and healthy business model for the future.


Bryan Fry is the Chairman and CEO of Pernod Ricard Winemakers, responsible for the global Pernod Ricard wine production, sales, marketing and distribution, in addition to the distribution of the champagne and spirits portfolio across Australia and New Zealand.

Bryan has worked for Pernod Ricard for 24 years, starting in Operations in South Australia before successfully undertaking various sales, marketing and leadership roles across Australia, Asia Pacific, Brazil and the US.

Prior to returning to his homeland in Australia to lead the Pacific Distribution business, Bryan was President and CEO of Pernod Ricard USA.

Bryan holds a Bachelor’s Degree in Agricultural Science from the University of Adelaide and a Graduate Diploma in Economics from the University of New England.